Every marketer knows the frustration of spending money on ads without knowing which clicks matter, which audiences convert, or which platforms drive real revenue. Digital advertising is powerful—but without accurate tracking, it can also become expensive, unpredictable, and inefficient.

This case study shows how a small e-commerce team used Hiurls, a free URL shortener with advanced tracking features, to transform their advertising results and achieve a 3x increase in ROI within 45 days.

This is a practical, real-world example of how marketers can turn simple short links into powerful data tools that reshape campaign performance.

Background: The Problem Before Using Hiurls

A mid-sized e-commerce brand selling lifestyle products was running ads on:

• Facebook & Instagram

• TikTok Ads

• Google Ads (Search + Performance Max)

• Influencer promotions

• Email newsletters

Although traffic was coming in, the team didn’t know:

• Which ad creatives produced the highest quality clicks

• Which platforms drove purchases

• Which influencers actually contributed revenue

• Which audiences wasted budget

• Why some campaigns generated clicks but no conversions

They were spending $12,000/month across channels, but tracking was fragmented and mostly manual.

Their ROI remained low because decisions were based on guesswork, not data.

The Turning Point: Introducing Hiurls for Link Tracking

The marketing manager decided to test Hiurls for all outbound tracking links.

They replaced every outbound ad link with a Hiurls short URL, each customized per:

• Platform

• Ad group

• Creative

• Audience

• Influencer

• Email segment

This took less than 2 hours to set up using Hiurls’:

✔ Fast link creation

✔ Built-in UTM Builder

✔ Clean short URLs

✔ Detailed click analytics

✔ Multi-channel campaign grouping

Immediately, the team gained visibility they had never seen before.

Step-by-Step: How They Used Hiurls to Improve ROI

1. Assigning Unique Hiurls Links to Every Ad Creative

Previously, the team reused the same landing link for all ads.

Now, each creative received its own Hiurls URL:

Example:

• /h7fa → Facebook Ad 1 (image)

• /x31b → Facebook Ad 2 (video)

• /g92k → TikTok Ad 1

• /p9dd → Instagram Story Ad

• /r8l1 → Google Ads Campaign 1

This allowed the team to instantly see which visuals, headlines, and formats drove engaged clicks.

Result:

They discovered that:

• One Facebook video ad generated 4× more high-quality clicks

• Two Google ads were wasting 60% of budget

• TikTok produced cheaper but less valuable traffic

They reallocated budget accordingly.

2. Using UTMs to Track Audience Segments

Instead of using generic UTMs, the team used Hiurls’ UTM Builder to create clear structures:

utm_source=facebook utm_medium=cpc utm_campaign=spring_sale utm_content=creative_A utm_term=interest_group_1

With Hiurls shortening these links, they stayed clean and user-friendly.

Result:

They discovered that:

• Women aged 25–34 had 2.5× higher engagement

• Lookalike audiences performed better than interest-based targeting

• Retargeting audiences clicked but did not purchase

This allowed them to refine targeting and cut low-performing segments.

3. Tracking Influencer Performance with Dedicated Links

Each influencer received a unique Hiurls link:

• Influencer A → /a37x

• Influencer B → /w19c

• Influencer C → /d52m

Result:

• Influencer A brought 62% of all clicks

• Influencers B&C combined brought only 13%

• One micro-influencer outperformed a large creator by 4×

This saved the team thousands in inefficient influencer partnerships.

4. Analyzing Device, Region, and Hourly Click Patterns

Hiurls analytics showed:

• Most purchases came from mobile users

• The highest click rates happened between 8 p.m. – 11 p.m.

• The top-performing regions were USA, UK, and Germany

Result:

• They optimized the website for mobile conversions

• Shifted their ad scheduling to evening hours

• Raised bids in high-value regions

Conversion rates increased almost immediately.

5. Improving Landing Page Strategy

Based on Hiurls data, the team identified:

• Ads driving low-quality clicks needed new landing pages

• Long, complicated URLs should be replaced with clean short links

• Some pages underperformed compared to others

They created variations and tracked each with a unique Hiurls link.

Result:

A/B testing revealed a landing page that improved conversions by 48%.

Final Results After 45 Days Using Hiurls

After replacing all campaign links with Hiurls short URLs and using the analytics to optimize strategy, the brand achieved extraordinary measurable results:

📈 ROI increased by 3×

From 1.4× return → 4.2× return.

💰 Ad spend efficiency improved by 56%

They eliminated wasteful campaigns and creatives.

🎯 Targeting accuracy improved

Thanks to device and audience breakdowns.

🤝 Influencer partnerships optimized

They invested only in creators who drove real traffic.

🚀 Better creative decisions

Based on data—not human assumptions.

Hiurls helped them transform chaotic, untracked campaigns into a structured, measurable, and scalable marketing system.

⭐ Why Hiurls Made the Difference

Hiurls wasn’t just a URL shortener—it became a strategic decision-making tool.

It helped the marketing team:

• Identify winning and losing ads

• Track user behavior with UTMs

• Manage multi-channel performance

• Measure cross-platform results

• Simplify link handling

• Improve analytics accuracy

• Maximize budget effectiveness

For a free tool, Hiurls delivered value far beyond expectations—proof that smart tracking is the foundation of high-ROI advertising.

Conclusion: Any Business Can Achieve Similar Results

Whether you are running paid ads, working with influencers, sending emails, or promoting on social platforms, Hiurls gives you the data you need to grow smarter and faster.

With:

• Clean short URLs

• Built-in UTM Builder

• Real-time analytics

• Multi-channel tracking

• Transparent redirect behavior

• Zero ads or interruptions

Hiurls can help any marketer boost ROI, optimize campaigns, and make confident strategic decisions.